SMPS Pacific Regional Conference
2025 Palm Springs
Brand Design and Management for the 2025 conference including logo, asset, collateral, social media, and signage design in both digital and print media.
PRC in Palm Springs
January 29-31, 2025
Riviera Resort - Palm Springs, CA
Continuing with my marketing and communication volunteer career supporting SMPS PRC since 2020, this conference crested as the highlight of my PRC journey. I was given the reins to create a full branding system from icons to signage and so many things in between. Our team fully embraced the mid-century inspired spirit of Palm Springs and truly created an oasis vibe surrounded by a historic, bright, and fun venue. Lead by our mascot “Frank the Flamingo”, our brand was introduced in Fall of 2023 and stayed consistent and present culminating in over 500 registered conference attendees.
Brand Guide
Logo Variations
Color Palette
Theme Summary
Theme Visual Summary
Icon Set - Stardust
Icon Set - Flames
Icon Set - Pools
Feature Icon - Floaty Frank
Signage - Digital
Featured Signage - 6 foot standup sign
Featured Signage - Stacked Boxes
Featured Signage - Stacked Boxes
Collateral - Custom Designed Notebooks Cover
Collateral - Custom designed notebooks
Conference Badges (3 colorways) including customized lanyards
Conference Badges (3 colorways) including customized lanyards
Printed Postcards (Set of 3 Designs)
Printed Postcards (Set of 3 Designs)
Printed Postcards (Set of 3 Designs)
Printed Postcards (Set of 3 Designs) - Back
Call for Speakers Packet - Cover
Call for Speakers Packet - Welcome
Call for Speakers Packet - Track Description
Call for Speakers Packet - Track Description
Call for Speakers Packet - Track Description
Call for Speakers Packet - Back Cover
Volunteer Appreciation Shirt Design
Volunteer Appreciation Shirts
Tabletop Banner - Mockup
Tabletop Banner Panel - Top
Tabletop Banner Panel - Middle
Tabletop Banner Panel - Bottom